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Business & Money
The Crowd
Gustave Le Bon

Why crowds believe anything, follow anyone and act in ways no member would alone. The founding book of crowd psychology, studied by marketers and dictators alike.

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Preface

The Era of Crowds

General Characteristics of Crowds

The Sentiments and Morality of Crowds

The Ideas, Reasoning Power, and Imagination of Crowds

A Religious Shape Assumed By All the Convictions of Crowds

Remote Factors of the Opinions and Beliefs of Crowds

The Immediate Factors of the Opinions of Crowds

The Leaders of Crowds and Their Means of Persuasion

Limitations of the Variability of the Beliefs and Opinions of Crowds

The Classification of Crowds

Crowds Termed Criminal Crowds

Criminal Juries

Electoral Crowds

Parliamentary Assemblies

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